Characterizing multiple facotrs in a single experiment.
To this point, we’ve only studied experiments with one factor of interest. How should we design experiments when there are several factors, all of interest?
This is the most common situation we encounter in practice, and the remainder of the course is going to be devoted to solutions to this problem, all based on the idea of factorial designs.
For example, consider,
Figure 1: A two factor experiment viewed in 3D.
Figure 2: A two factor experiment viewed from the top down.
The main effect is defined as the average change in the response when increasing a factor by one unit, where the average is taken over values of all other factors
It’s possible that the change in response of one factor depends on the value of other factors. In this case, we say there is an interaction between the factor and the factors that cause changes in effect sizes.
Figure 3: A two factor experiment with an interaction effect, viewed in 3D
Figure 4: A two factor experiment with an interaction effect, viewed from the top down