Visualization Portfolio - STAT 479 Spring 2022

Superbowl Commercial Ratings

Superbowl Commercial Ratings

Author: Alexander Hertadi

Click here to visit the interactive app.

This app visualizes the like-to-view ratio of Super Bowl commercials that aired from 2000- 2020 from the top ten advertising companies on Youtube. The visualizations are done by a time series graph showing overall trends of the like-to-view ratio, and also by the category of advertisements versus their resulting like-to-view ratios. The app allows a pinpoint of data points by filtering based on year aired as well as the advertising companies.

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